Shiraz Tumasyan

I design digital workplaces for vehicles and factories, and occasionally rescue a checkout flow. Case studies below.

• designSiemens AGBringing Generative AI to the Shop Floor: End-to-End UX Design for Siemens Industrial CopilotDesigned end-to-end UX/UI for the Siemens Industrial Copilot plugins and agents interface, from concept through launch-ready screens and data-layer specification.Read the case study →
• designDr. Ing. h.c. F. Porsche AG (via Spiegel Institut Ingolstadt GmbH)HMI Concepts Delivered Across Three Porsche Model Lines: 911, Panamera, and CayenneLed HMI concept development and specification for the instrument cluster and ADAS across the Porsche 911, Panamera, and Cayenne model lines.Read the case study →
• designMAN Truck & Bus SEDesigning the Digital Cockpit of a New Truck GenerationWhen MAN Truck & Bus SE began developing its 2020 truck generation, the company faced a problem that went far beyond visual design. The entire driver's workplace needed to be rebuiRead the case study →
• designSTIHL AGFleet at Scale: Designing STIHL's Connected Fleet Management Portal from Concept to LaunchSTIHL AG — a global leader in power tools and outdoor equipment — faced a growing need among its professional customers: grounds maintenance teams and landscaping businesses were oRead the case study →
• designSiemens AGBringing Generative AI to the Factory Floor: Designing the Siemens Industrial CopilotSiemens AG is one of the world's leading industrial automation companies, and its TIA Portal is the backbone of how engineers configure, program, and maintain factory systems. WhenRead the case study →